Gastroenterology (GI) practices are among the most complex service lines in healthcare revenue cycle management (RCM). From high-volume endoscopic procedures and nuanced E/M documentation to payer-specific prior authorization hurdles and denial trends, the challenges are real — and costly. In this interactive and insightful session we’ll explore the “bowel of truth” behind coding errors, denial root causes, and process breakdowns that hinder GI revenue integrity. Attendees will take a guided journey through the full GI revenue cycle, from patient access to collections, with a special focus on common coding pitfalls in procedures such as colonoscopies, EGD, and ERCP strategies to prevent and appeal GI-specific denials using clinical and coding evidence. How AI and automation are reshaping documentation review, authorization workflows, and denial management in gastroenterology will also be covered. Real-world GI case studies illustrating practical solutions, cross-functional collaboration, and measurable revenue recovery will also be shown. Whether you’re a coder, biller, practice manager, or RCM leader, this session delivers tangible tools, insider best practices, and forward-thinking strategies to elevate your GI revenue cycle from reactive to proactive. Come ready to challenge assumptions, decode payer patterns, and leave with an action plan grounded in truth.